ROI for an IT purchase is typically a function of the increase in revenue that the purchase generates. Data protection ROI is a different story all together. Backup and restore systems don’t generate revenue. As a result, they are usually overlooked in any ROI purchase justifications. This misses the key benefit of backup and restore systems ─ and the point where a compelling ROI analysis can be made. Downtime. The biggest IT fear, and the reason backup and recovery systems exist.